A written site plan
Every page mapped before design starts, agreed with you during onboarding.
Roofing website design starts with a plan, not a template
Roofing website design that works starts with a page-by-page plan drawn from your actual services and coverage area, then a visual system built for it, not the reverse. Most roofing sites fail because a template gets chosen first and the business gets squeezed into it.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Recognise any of these
How do you know the design is the problem and not the marketing?
If more than two of these describe your situation, this page is about you.
- 01People tell you the site looks dated, and you have started apologising for it before sending the link.
- 02The phone number is somewhere in the header on desktop and nowhere obvious on a phone.
- 03Your best work, the jobs you would actually show someone, is not on the site at all.
- 04The site looks like three other roofers in your county, because it is the same template.
- 05You cannot say what you want a visitor to do on any given page, and neither can the page.
The plan comes before the visuals
We start every roofing site with a written page plan: which services get their own page, which towns get their own page, and where the quote tool sits in the flow. Only once that plan is agreed do we draw the visual system around it. A homeowner reading a roofing site on a phone at ten at night should never have to guess what to do next, and that is a structural decision, not a color choice.
Design that reads as a specialist, not a generalist
A roofing company competing against national franchises and directory listings needs a site that reads as a specialist: real photography of finished work, clear material and warranty information, and a visual system that feels engineered rather than decorated. We design in your palette and typography, never a stock template re-skinned with different colors.
Built for the phone first
Most roofing searches happen on a phone, often standing outside looking at storm damage. Every design decision, type size, button placement, form length, is checked on a phone screen first and a desktop screen second, which is the reverse of how most agency templates are actually built.
Scope, both halves
What is included, and what is deliberately not
The second list matters more than the first. A scope with no exclusions is a scope nobody has thought about.
Included
- A written page plan agreed before any visual decision is made.
- A visual system built from your brand: type, colour, spacing and layout, not a re-skinned theme.
- Mobile-first layout, designed at phone width first and desktop second.
- A finished-work gallery organised by service and location.
- The instant quote request tool designed into the flow rather than bolted on.
- Every page designed individually rather than one template repeated.
Not included
- Logo design from scratch. We work from the brand you have, and will tell you if it needs a designer.
- Professional photography. We start with stock suited to roofing and swap your own photos in free when you have them.
- Print, vehicle wrap or signage design.
If you need one of these, say so on the demo. We would rather point you somewhere else than take the work and disappoint you.
Step by step
How a roofing site actually gets designed
Onboarding, then the page plan
You tell us your services, your coverage area and your brand. We write the page plan: what exists, what each page is for, what the visitor does on it. You approve that before anything is drawn.
The system, not the page
We design the type scale, colour roles, spacing and component set first, so every page afterwards is consistent rather than individually decorated.
Key pages designed at phone width
Home, a service page, a location page and the quote flow are designed on a phone screen before a desktop one, because that is where the traffic is.
Build, review, launch
The full set is built, you review it, and changes at this stage are part of the build rather than revisions. Then it goes live.
How long it takes
Design happens inside the standard build window rather than as a separate billed phase, so the launch date on your plan is the design date too.
- How many services you sellEach one gets its own designed page rather than a heading on a shared list.
- How many towns you coverCoverage decides the page count more than anything else does.
- Whether you have brand assetsA logo, colours and photos speed the design up. Starting from nothing takes longer but is not charged differently.
None of these change the plan price. They change how much work sits inside it, which is why the fee is a plan rather than an hourly rate. See the plans.
What you get
Your own visual system
Typography, color and layout built around your brand, not a re-skinned template.
Mobile-first layout
Every page checked on a phone screen before it is checked on a desktop.
A finished-work gallery
Your own project photos, organized by service and location.
The instant quote tool
Built into the design, not bolted on afterward.
Which plan carries this
This work is part of every plan. The plans differ elsewhere.
Nothing on this page is an add-on or an upsell. The three plans differ in launch time, article volume and whether the AI Engine and Content Engine are included.
| Draft | Elevation | Structural | |
|---|---|---|---|
| Everything on this page | Included | Included | Included |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2 | 2 | 3 |
| AI receptionist, chat and SMS | Not on this plan | Included | Included |
| Content Engine and Google Business Profile | Not on this plan | Not on this plan | Included |
From roofing companies we have built for
Emma Stanton
Customer care coordinator, leisure center roofing contractor
The part I rate most highly is the form, not the visuals. Every submission arrives with building use, roof type and site location filled in, which used to take us a second email to obtain. The first message is usually enough to act on now.
Inquiry form and response workflow for commercial roof assessments
Ashleigh Sanderson
Scheduling supervisor, single-ply membrane roofing installer
I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for commercial roof assessments
Andrea Copperfield
Survey bookings administrator, warehouse roofing and cladding contractor
Getting the commercial roof assessments wording right mattered more to us than any visual choice. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Service scope and expectations for commercial roof assessments
Case studies
Where this service shows up in real builds
Weighing the alternatives
If you are also considering something else
Each of these is a full comparison with the case for the other option written first. Some of them will tell you not to buy from us.
- SquarespaceThe best-looking result you can get by yourself. The structure and the upkeep are still yours, and what you can take with you is limited.
- WixYes, if you will build and maintain it yourself. The cost is your evenings, and the site stays on Wix permanently.
- Hiring a freelancerA good freelancer can build a better site than anyone. The risk is not the build, it is that one person is a single point of failure.
Questions about roofing website design
Do I need to provide the design direction myself?
No. We ask about your brand and any sites you like during onboarding, then design a system around what you tell us. If you already have brand colors and a logo, we build from those directly.
How long does the design process take?
Design happens inside the standard build window, 7 days on the entry plan, so there is no separate design phase billed on top of the launch timeline.
Can I request design changes after launch?
Yes. Design changes are revisions like any other change, with 5 included every month and no cap on how many you can request beyond that.
Will my site look like other roofing sites you have built?
No. The starting shape may suit the same specialty, but the type, colour, photography and page arrangement are built from your brand. If two of our roofing clients in the same county ended up looking alike, we would have failed at the part that matters most.
What if I hate the design?
Tell us during the review point, while changes are still part of the build rather than revisions. After launch, design changes are revisions like any other, with five included every month and no cap on how many more you can buy.
Do I need a logo before you start?
It helps but it is not a blocker. If you have one we design around it. If you do not, we build a clean typographic treatment and tell you honestly whether the business would benefit from a proper logo designer.
Can you use my own photos of finished roofs?
Yes, and you should want us to. Real job photography outperforms stock in this trade every time. Send what you have at onboarding, and send more later as a revision at no extra charge.
How do you decide what goes above the fold?
Who you are, what you do, where you do it and the one action we want taken, readable in about three seconds on a phone. Everything else is a decision about what to leave out, which is most of the job.
Does the design work on a phone in bright sunlight?
That is the condition we design for. Type size, contrast and button placement are checked on a phone screen before a desktop one, because a homeowner looking up a roofer is usually outdoors, in a hurry and on one bar of signal.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.