Commercial system pages
Dedicated pages for TPO, EPDM and modified bitumen, each written to rank on its own.
Commercial roofing website design speaks to a facilities manager, not a homeowner
Commercial roofing website design succeeds when the language, structure and calls to action match how a facilities manager or property owner actually searches: TPO and EPDM systems, maintenance contracts and portfolio work, not "get a free estimate today".
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Recognise any of these
Signs your site is talking to homeowners when you sell to buildings
If more than two of these describe your situation, this page is about you.
- 01The homepage headline offers a free estimate on a roof replacement, and your actual customer manages nine buildings.
- 02Nothing on the site uses the words a facilities manager types: low-slope, TPO, EPDM, modified bitumen, maintenance contract.
- 03Your commercial work exists as a photo gallery rather than as case studies with system type, square footage and timeline.
- 04The contact form asks for one address, so a portfolio enquiry arrives as five separate submissions or not at all.
- 05Procurement asks for capability information and you email a PDF, because there is no page to send them to.
Vocabulary matters more than visuals
A facilities manager searching for a commercial roofing contractor types in system names and contract terms, not "roof help". We design the site's structure and copy around that vocabulary, low-slope, TPO, EPDM, maintenance contracts, so the pages a facilities buyer actually searches for exist and rank on their own.
Proof reads differently for a commercial buyer
A residential homeowner responds to a photo gallery. A commercial buyer wants case studies with specifics: square footage, system type, timeline. We build a dedicated case study format so past commercial work reads as proof of capability rather than a decorative photo grid.
A request form built for a portfolio
A property manager overseeing several buildings needs a way to describe a multi-building request in one submission, not a residential-style single-address form. We build that into the quote tool as part of the design, not a separate form buried on another page.
Scope, both halves
What is included, and what is deliberately not
The second list matters more than the first. A scope with no exclusions is a scope nobody has thought about.
Included
- A page per roof system you install, written in the system name rather than under a general flat-roofing heading.
- A repeatable case study format: building type, system, area, timeline, what the problem was.
- A maintenance contract page, because that is how most commercial relationships actually begin.
- A quote tool configured for commercial detail, including building count and portfolio requests.
- A capability page a facilities manager can forward internally without asking you for anything.
Not included
- Bid documents, take-offs or specification writing. That is your estimator, not a website studio.
- Manufacturer certification claims. We publish only what you confirm you hold.
- Pricing tables for commercial work, which depends on the roof and belongs in a proposal.
If you need one of these, say so on the demo. We would rather point you somewhere else than take the work and disappoint you.
Step by step
How a commercial roofing site is put together
Vocabulary before layout
We start from the terms your buyers search: system names, contract types, building categories. The page plan follows that language rather than a residential template.
Proof structured for a buyer, not a browser
We build the case study format first and populate it from projects you supply, so past work reads as evidence of capability rather than as decoration.
The portfolio request path
The quote tool is configured for multi-building requests before launch, and tested with a submission that looks like a real portfolio enquiry.
Review with whoever sells
Your estimator or sales lead reviews the system pages, because they are the person who will be asked about anything on them.
How long it takes
Same build window as any plan. The one thing that moves it is how quickly your team can supply real project details for the case studies.
- How many systems you installTPO, EPDM, modified bitumen, coatings and metal each warrant their own page if you genuinely sell them.
- Whether you sell maintenance contractsA contract page and its supporting content is a meaningful piece of writing rather than a paragraph.
- How much past work you can documentCase studies need real details. More projects, more pages worth building.
None of these change the plan price. They change how much work sits inside it, which is why the fee is a plan rather than an hourly rate. See the plans.
What you get
A case study format
A repeatable page structure for documenting past commercial projects.
A maintenance contract page
Explains recurring inspection and maintenance work, a common commercial entry point.
A multi-building quote form
Captures a portfolio request in one submission rather than several.
Which plan carries this
This work is part of every plan. The plans differ elsewhere.
Nothing on this page is an add-on or an upsell. The three plans differ in launch time, article volume and whether the AI Engine and Content Engine are included.
| Draft | Elevation | Structural | |
|---|---|---|---|
| Everything on this page | Included | Included | Included |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2 | 2 | 3 |
| AI receptionist, chat and SMS | Not on this plan | Included | Included |
| Content Engine and Google Business Profile | Not on this plan | Not on this plan | Included |
From roofing companies we have built for
Emma Stanton
Customer care coordinator, leisure center roofing contractor
The part I rate most highly is the form, not the visuals. Every submission arrives with building use, roof type and site location filled in, which used to take us a second email to obtain. The first message is usually enough to act on now.
Inquiry form and response workflow for commercial roof assessments
Ashleigh Sanderson
Scheduling supervisor, single-ply membrane roofing installer
I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for commercial roof assessments
Warren Harrington
Site survey coordinator, gutter and rainwater systems contractor
The starting point was our own sent mail, not a template, and it shows. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. Pointing people to the page has replaced hunting through old emails.
FAQ research and editorial review for commercial roof assessments
Case studies
Where this service shows up in real builds
- CS-01 Inquiry intake and routing 10 working daysMaking the first response to commercial roof assessments countFor commercial roof assessments, the opening message does the work the third message used to do. Schools and public buildings roofing firm, Roanoke, VirginiaRead the case study
- CS-02 Site structure and links 15 working daysA phone-friendly route into commercial roof assessmentsWith commercial roof assessments, a visitor can go from the overview to a relevant inquiry without doubling back through the menu. Rooflight replacement contractor, Reno, NevadaRead the case study
- CS-03 Reference content 20 working daysThe commercial roof assessments questions, answered properlyDay to day with commercial roof assessments, visitors and staff read from one approved set of answers. Commercial guttering and drainage firm, Newark, DelawareRead the case study
Weighing the alternatives
If you are also considering something else
Each of these is a full comparison with the case for the other option written first. Some of them will tell you not to buy from us.
- WebflowA serious professional tool with excellent controls. It assumes a designer stays involved, and on a roofing site that person usually does not.
- A roofing marketing agencyAn agency can do more than we do. It also costs more, and its results depend on the site it is sending traffic to.
- WordPressUnbeatable flexibility and genuine ownership, with the maintenance landing on somebody at your company. That somebody is usually nobody.
Questions about commercial roofing website design
Can the same site serve both residential and commercial roofing?
Yes, if that is how your business is actually structured, but each side gets its own section and vocabulary rather than being mixed on the same pages, so neither audience feels like an afterthought.
Do you write the case studies from our past jobs?
Yes, on plans with a weekly article allowance. You send the project details and photos and our editorial lead writes it up, citing nothing that was not confirmed by you.
Should commercial and residential live on the same site?
Usually yes, with a clear split from the first screen, because the two audiences search completely differently. Where a company is genuinely two businesses with separate sales teams and brands, we will say so and discuss separate sites rather than forcing a merge.
What should a commercial case study actually contain?
Building type, roof system, approximate area, timeline, what the problem was and how it was solved. A facilities manager is assessing capability, not admiring photography, and those five details do more than twenty images.
Can the site handle a request covering several buildings?
Yes. The quote tool asks for building count and lets the requester describe a portfolio need in one submission, rather than making them fill out a residential-style form once per address.
Do you write about manufacturer certifications?
Only ones you confirm you hold, named exactly as the manufacturer names them. We will not publish a certification claim on your behalf without confirmation, because in commercial roofing that is the claim most likely to be checked.
Our buyers ask for insurance and safety documentation. Can that live on the site?
Yes, as a capability page a facilities manager can forward internally. We publish what you supply, described factually, with the actual documents behind a request rather than posted publicly.
How do we show insurance and bonding without publishing the documents?
With a capability page that states what you carry in plain text and puts the actual certificates behind a request. A facilities manager needs to see that the cover exists before they call; they do not need the PDF posted publicly.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.