Custom-coded pages
No page builder, no plugin stack, every page built from real code.
Roofing company website development means custom code, not a plugin stack
Roofing company website development done properly means every page is custom coded rather than assembled from a page builder and a stack of plugins, because that is what actually produces the page speed a roofing search depends on.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Why custom code instead of a page builder
A page builder platform ships a large amount of code a roofing site never uses, which slows every page down before your own content even loads. We build each page from real code, so a service page or a location page carries only what it needs, which is what makes a 90+ PageSpeed score achievable rather than aspirational.
CRM and enquiry routing built in
Every enquiry source, the quote tool, the contact form and, on higher tiers, chat and SMS, connects directly to your CRM by API, Zapier or Make. This is configured and tested with a real submission during the build, not left for you to wire up after launch.
Hosting and security as part of development, not an afterthought
The site is developed to run on a global edge network with SSL, DDoS protection and unmetered bandwidth from day one, rather than hosted on shared infrastructure and secured after the fact.
Step by step
How the build actually runs
Structure first
Routes, page types and data sources are decided before any component is written, so adding a town page later is a data change and not a rebuild.
Build against the page plan
Pages are generated from single sources: your services, your locations, your prices. Nothing is typed twice, which is why nothing can drift out of step later.
Wire the lead path and test it for real
Quote tool, contact form and, on the AI plans, chat and SMS all connect to your CRM and are tested with a genuine submission before launch, not after the first customer finds a fault.
Measure, then launch
Every page is checked against the speed commitment before the domain is pointed. A page that does not meet it does not ship.
How long it takes
Launch runs from your onboarding call rather than from purchase, so the sooner the form is in, the sooner the clock starts.
- Page countServices multiplied by locations is the single biggest factor in how much there is to build.
- CRM complexityA direct API connection is quick. An unusual system routed through Zapier or Make takes a little longer to configure and test.
- Migration sizeA site with three pages and one with four hundred are very different redirect maps.
None of these change the plan price. They change how much work sits inside it, which is why the fee is a plan rather than an hourly rate. See the plans.
Recognise any of these
Signs the build underneath is the problem, not the design
If more than two of these describe your situation, this page is about you.
- 01The site looks acceptable and still takes several seconds to open on a phone outdoors.
- 02Something breaks every few months and nobody can say why, only that a plugin updated.
- 03You are paying for hosting, SSL, a security plugin and a page-builder licence as separate lines.
- 04Adding a page means opening a builder, wrestling with a layout and giving up halfway.
- 05Your developer is the only person who understands how any of it fits together.
Scope, both halves
What is included, and what is deliberately not
The second list matters more than the first. A scope with no exclusions is a scope nobody has thought about.
Included
- Custom-coded pages with almost no client-side JavaScript, so the first paint is not waiting on a framework.
- Deployment to a global edge network, with SSL, content delivery and DDoS protection inside the fee.
- Structured data generated on every page rather than pasted in per page.
- Forms wired directly into your CRM by API, Zapier or Make, tested with a real submission before launch.
- Redirects for every URL on your old site, set before the domain is pointed.
- A build we run entirely, so there is no admin panel for anyone at your company to log in to.
Not included
- Custom software: a customer portal, a crew-scheduling tool or an estimating system. Different job, different vendor.
- Integrations with a supplier or manufacturer system that has no public interface.
- Ecommerce. If you sell products online, tell us at onboarding and we will say honestly whether we fit.
If you need one of these, say so on the demo. We would rather point you somewhere else than take the work and disappoint you.
What you get
90+ PageSpeed guarantee
Measured and guaranteed on both mobile and desktop.
CRM integration
Tested with a real submission before launch, connected by API, Zapier or Make.
Managed edge hosting
Cloudflare hosting with SSL, CDN and DDoS protection included.
Ongoing development
New pages and features added as revisions, not a separate development invoice.
Which plan carries this
This work is part of every plan. The plans differ elsewhere.
Nothing on this page is an add-on or an upsell. The three plans differ in launch time, article volume and whether the AI Engine and Content Engine are included.
| Draft | Elevation | Structural | |
|---|---|---|---|
| Everything on this page | Included | Included | Included |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2 | 2 | 3 |
| AI receptionist, chat and SMS | Not on this plan | Included | Included |
| Content Engine and Google Business Profile | Not on this plan | Not on this plan | Included |
From roofing companies we have built for
Emma Stanton
Customer care coordinator, leisure center roofing contractor
The part I rate most highly is the form, not the visuals. Every submission arrives with building use, roof type and site location filled in, which used to take us a second email to obtain. The first message is usually enough to act on now.
Inquiry form and response workflow for commercial roof assessments
Ashleigh Sanderson
Scheduling supervisor, single-ply membrane roofing installer
I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for commercial roof assessments
Faris Hourani
Tendering assistant, commercial guttering and drainage firm
Our old commercial roof assessments routine was a shared inbox and crossed fingers. Every inquiry arrives with an owner, a status, and the context attached. It removed a daily friction we had simply learned to live with.
Inquiry assignment and staff handover for commercial roof assessments
Case studies
Where this service shows up in real builds
- CS-16 Changes and upkeep 25 working daysGiving staff control of commercial roof assessments changesWhen it comes to commercial roof assessments, what goes live is what was approved, verifiably. Office block roof maintenance company, Billings, MontanaRead the case study
- CS-20 Changes and upkeep 25 working daysKeeping commercial roof assessments maintainable after launchWhen it comes to commercial roof assessments, maintenance knowledge is written down and owned internally. Agricultural building roofing firm, Tacoma, WashingtonRead the case study
Weighing the alternatives
If you are also considering something else
Each of these is a full comparison with the case for the other option written first. Some of them will tell you not to buy from us.
- WordPressUnbeatable flexibility and genuine ownership, with the maintenance landing on somebody at your company. That somebody is usually nobody.
- WebflowA serious professional tool with excellent controls. It assumes a designer stays involved, and on a roofing site that person usually does not.
- Hiring a freelancerA good freelancer can build a better site than anyone. The risk is not the build, it is that one person is a single point of failure.
Questions about roofing company website development
What is the site actually built with?
The site is custom coded rather than assembled from a page builder or a plugin-based platform. We handle the technical side entirely; you never need to know or manage the stack underneath.
Can you add a feature that is not in the standard plan?
Most requests fit inside the revision allowance. Anything genuinely outside scope, such as a custom booking calendar with logic specific to your business, is scoped and quoted separately before any work starts.
What does custom coded actually mean here?
The pages are written as code and generated at build time rather than assembled by a page builder in the browser. Practically it means almost no JavaScript ships, there is nothing to update, and the page arrives already rendered instead of being drawn on the visitor device.
Can I edit the site myself?
No, and that is deliberate rather than a limitation we are hiding. There is no admin panel to learn or break. A change is a sentence in your portal, completed within the stated turnaround, at no extra cost inside your allowance.
What happens if I want something unusual built?
Ask. Plenty of things are a normal revision. A genuine piece of custom software, a crew scheduler or a customer portal, is a different job and we will say so rather than quietly agreeing and underdelivering.
Where is the site actually hosted?
On Cloudflare global network, with SSL, content delivery and DDoS protection included in the monthly fee. There is no separate hosting invoice, no renewal to miss and no bandwidth overage.
Is there anything for me to back up?
No. The site is rebuilt and redeployed from source, so there is no database to lose and no backup schedule for you to maintain or test.
What happens if the site goes down?
It is served as static files from a global edge network, so there is no database or application server to fall over. If something does break, you raise it in the portal and it is our problem to fix rather than yours to diagnose.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.