REFReference

Index
Sheet O-01, order

The build fee is struck from the order until 31 December 2026

Every RoofingWebStudio plan carries a $697 one-time build fee, invoiced after launch. Order on or before 31 December 2026 and that line comes off your order sheet. The monthly fee does not move.

Waiver closes 31 December 2026

Order sheet O-01

Rev. A

Plan on this order

The website, fully managed

  • Draft plan$127/ month
  • One-time build fee$697 waived
  • Domain, hosting, SSLincluded
  • Live in7 days
Due today

$127

First month. Then $127 a month, cancel with 2 business days notice before a renewal.

You keep $697 that this order would otherwise carry.

Everything, plus the AI Engine

  • Elevation plan$267/ month + usage
  • One-time build fee$697 waived
  • Domain, hosting, SSLincluded
  • Live in10 days
Due today

$267

First month. Then $267 a month, cancel with 2 business days notice before a renewal.

You keep $697 that this order would otherwise carry.

Everything, plus the Content Engine

  • Structural plan$647/ month
  • One-time build fee$697 waived
  • Domain, hosting, SSLincluded
  • Live in15 days
Due today

$647

First month. Then $647 a month, cancel with 2 business days notice before a renewal.

You keep $697 that this order would otherwise carry.

Choose a plan to order

Each plan's order button takes you to a secure Stripe checkout, where the first month is paid and the monthly subscription starts. No card details are handled by this page.

The waiver, in four lines

What comes off the order, and what does not move

An offer is only honest if it says what it does not do. This one removes a single line item.

  • Struck from the order$697 build fee
  • UnchangedEvery monthly fee
  • Order on or before31 December 2026
  • Charged todayFirst month only

The waiver applies to orders placed on or before 31 December 2026. It is not a discount on the monthly fee and it does not shorten the launch time, which is set by the plan you pick.

What the order buys

Six things that are on every order, whichever plan you pick

The line on the order

Three plans, one build fee, and that fee is struck

Every plan below carries the same site, quote tool and hosting baseline. The build fee line is waived on all three.

  • The website, fully managed

    Draft

    $127/ month

    $697 build fee waived on this order

    • Live in 7 days
    • 2 researched articles a week
    • 5 revisions a month
    • The full service and location page matrix
    Order Draft
  • Everything, plus the Content Engine

    Structural

    $647/ month

    $697 build fee waived on this order

    • Live in 15 days
    • 3 researched articles a week
    • 5 revisions a month
    • Everything in Elevation, plus the Content Engine
    Order Structural

Elevation and Structural usage on the AI Engine is billed monthly in arrears at what our providers charge us, with no markup. The full line by line comparison lives on the pricing page.

Paying an invoiced one-time build fee instead? Use the build fee payment page.

After the order

Five steps between paying and being live

Nothing on this list needs chasing. Each step arrives from us, in order, and the launch date is fixed on the call rather than left open.

  • Draftlive in 7 days
  • Elevationlive in 10 days
  • Structurallive in 15 days
  1. The first month is paid at checkout

    You pay the first month of the plan through Stripe when you order, and that starts the subscription. The build fee is not on that payment and will not appear on a later one while the waiver is on your order.

  2. The onboarding form arrives

    About 15 minutes of questions: services, service areas, licence details, photos. Anything you do not have to hand can follow later.

  3. One onboarding call

    We fill the gaps, confirm the page plan for your specialties, and agree the launch date on the call rather than after it.

  4. We draw it, then build it

    The page plan and the design are drawn first and shown to you. Nothing is built from a template with your logo dropped on it.

  5. Launch day

    Your site goes live, the domain points at it, and your revision allowance and article schedule start the same week.

On this order

  • 7 daysFrom call to live site
  • 5 a monthRevisions included
  • $0Build fee on this order
  • 1Monthly fee on your plan, nothing itemised

Every figure above is a term of the plan you are ordering, not an outcome we are predicting.

Your side of it

What we need from you after the order

  • Your logo, in any format you have it, plus brand colours if you have them
  • A list of the roofing services you sell and the towns you run crews in
  • Photos of finished jobs, or permission for us to work from what you already have online
  • Licence and insurance details, if you want them shown on the site
  • Access to your domain registrar, or the go-ahead to register a new one for you
  • The email address or CRM inbox every enquiry should land in

None of it is a blocker. A missing item slows one page, never the launch.

Our side of it

What you are agreeing to, stated plainly

  • Revisions

    5 a month included, then a flat $20 each with no cap. Every request is completed within 2 to 5 working days.

  • Speed

    Built to a 90+ PageSpeed spec on mobile and desktop, not a best effort.

  • Cancellation

    Cancel with 2 business days notice before your renewal date. There is no minimum term to serve out.

  • Refunds

    All sales are final except for a billing error on our side. The refund policy sets out exactly when a fee comes back.

Full detail lives in the refund policy, the terms and the FAQ.

On this order

Seven questions people ask before they sign

What exactly is the build fee, and why waive it?

The build fee is the one-time $697 charge for drawing and building the site itself, normally invoiced after your site is live and approved. While this offer is on your order it is struck off entirely, so the only thing you ever pay is the monthly plan fee. The offer runs on orders placed on or before 31 December 2026.

What is charged on the day I order?

Your first monthly plan fee, paid by card through Stripe when you order, and nothing else. The plan then renews monthly as a subscription. The build fee is not charged at order and, with the waiver on your order, it is not charged after launch either.

Does the waiver change the monthly price?

No. Every monthly fee is exactly what it is on the pricing page: Draft at $127, Elevation at $267, Structural at $647. The waiver only removes the one-time build fee.

Can I switch plan after I order?

Yes. Move up or down at any renewal and the new monthly fee applies from that renewal. Moving up after launch does not reinstate a build fee on an order that had it waived.

How quickly will the site be live?

Draft launches in 7 days, Elevation launches in 10 days, Structural launches in 15 days, counted from the onboarding call rather than from the order, because the call is the point we have everything we need.

What if I do not have photos or a logo yet?

We still launch on schedule. We work from what you have, use licensed imagery where a gap would otherwise hold the page up, and swap in your own photos later as ordinary revisions.

Who owns the site and the domain?

You do. The domain is registered in your name, and the content on the site is yours. We run the build and the hosting for as long as you are on a plan.

Anything not covered here is on the full FAQ, or ask a person on the contact page.

Sign the order

Order the site with the build fee already struck off

From $127 a month, live in 7 days, and $697 that never appears on an invoice. The offer runs on orders placed on or before 31 December 2026.

Not ready to order? The template sheets show what the design looks like, and the features page lists every line the plan carries.

$697 waivedfrom $127 a month

Order now