Frequently asked questions

A fully managed, custom-coded website for your roofing company: a homepage, a page for every service you offer, a page for every town you serve, the instant quote request tool, managed Cloudflare hosting, weekly detail updates, and researched articles published on a schedule. Nothing is itemised separately. The three plans are Draft, Elevation, Structural, each adding capability on top of the last.

7 days on Draft, 10 on Elevation while the AI agents are trained on your business, and 15 on Structural with the content engine set up alongside it. The clock starts at your onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the build starts.

No. We are a website design and management company. We are not a roofing contractor, a licensed builder or an insurance adjuster, and nothing on your site is professional roofing or insurance advice. Every claim about materials, warranties or timelines is written from what you tell us and reviewed before it publishes.

Draft covers a full site with service and location pages, the quote tool and managed hosting, and suits a company that answers its own calls and chat. Elevation adds the AI Engine, worth it once missed calls and after-hours enquiries are a real cost. Structural adds the weekly content volume of the Content Engine, which suits a company actively trying to out-rank several local competitors.

A revision is any change request you send, and there is no limit on how much goes into one. A new location page, an updated service, a different photo, a colour change: each is one revision. So is something much larger, like "add three new service pages and here is the copy for each one." 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change, attach anything we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Yes, and it is exactly what the revision allowance is for. Send us the town or service and any detail specific to it, and we build the page as one revision, live within 2 to 5 working days.

On Elevation and Structural, an AI receptionist answers calls, site chat and SMS, describes your services and general pricing structure, takes the caller's details, and books an appointment or hands them to your team. It never estimates a job, diagnoses roof damage or gives advice, and you review its scripts before your site launches.

The plan fee for Elevation and Structural already includes the AI receptionist and chat setup. Usage, the actual volume of calls, messages and minutes, is billed monthly in arrears at what our providers charge us, with no markup, so a quiet month costs less than a busy storm-season month.

Yes, carriers require A2P 10DLC registration before a business can send SMS at volume, and we file it on your behalf as part of setting up the AI Engine. Any carrier fee is passed through at cost.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Yes. We point your existing domain at the new site during the build, and your email stays exactly where it is unless you ask us to change something, since domain and email are handled separately.

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.