01 Starting point
How it worked before
Everything about commercial roof assessments was organized for desktop browsing. On smaller screens the route to an inquiry was buried under introductory text.
CS-02 · Site structure and links
A phone-friendly route into commercial roof assessments
With commercial roof assessments, a visitor can go from the overview to a relevant inquiry without doubling back through the menu.
02 The problem
What it cost the team
When it comes to commercial roof assessments, people gave up partway through the menu or called simply to ask where things were. Even the team struggled to direct someone to the right page without a desktop in front of them.
03 What we built
The specified works
The mobile structure was flattened into a short path: an overview, inspection access requirements, maintenance scope and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first.
Where this sits on our plans
Schedule of items4
- S-01Mobile navigation
- S-02Short page sections
- S-03Visible contact action
- S-04Readable text sizing
04 Timeline
15 working days, approval to handover
15 working days after content approval, including staff review and handover.
Content approvedDay 0
15 working daysafter content approval, including staff review and handover
HandoverDay 15
05 What changed
The as-built result
With commercial roof assessments, a visitor can go from the overview to a relevant inquiry without doubling back through the menu. Staff also have one tidy page to share when helping someone away from a desk.
Directing someone to commercial roof assessments used to mean describing the menu over the phone. Now it is one link and one sentence.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover.
What did the business have before?
Everything about commercial roof assessments was organized for desktop browsing. On smaller screens the route to an inquiry was buried under introductory text.
What did the build include?
The mobile structure was flattened into a short path: an overview, inspection access requirements, maintenance scope and a prominently labeled inquiry button. Sections were resequenced to match the questions people ask first. The items used were: mobile navigation, short page sections, visible contact action, readable text sizing.
Which plan covers this kind of work?
Pages that open instantly is included on every plan. Instant quote request tool is included on every plan. Plans start at $127 a month, with a $697 build fee invoiced only after launch.
Related sheets
Other case studies like this one
Services behind this build
- Roofing website designCustom roofing website design built from a real site plan: service pages, location pages and a quote tool, not a template with your logo dropped in.
- Commercial roofing website designWebsite design for commercial and low-slope roofing contractors, built for facilities managers and property portfolios, not homeowner searches.
Your sheet next
See how a build like this would work for your roofing company
A live walk-through of the site you would get, on your screen. Plans from $127 a month, the $697 build fee invoiced only after launch.