A website drawn for a residential roofing company, not a template with your logo on it
A residential roofing website earns its keep when it ranks for the re-roof, repair and inspection searches in every town you actually cover, and gets a phone number or a quote form in front of a homeowner within a few seconds of arriving.
Live in 7 days · Build fee $697 after launch ·90+ PageSpeed guaranteed
Four pains specific to residential roofing companies
Not a generic list about websites. These are the four things we find on almost every site we take over in this specialty.
- The current site has one "services" page that lists re-roofing, repair and gutters in a single paragraph, so none of them rank.
- There is no page for the towns you serve, so a homeowner searching "roofer near me" finds a directory listing instead of you.
- The site was built for a desktop screen and loads slowly on the phone most homeowners actually search from after a storm.
- A quote request sits in a shared inbox for two days before anyone follows up, by which time the homeowner has called someone else.
The pages your site will carry
Agreed in writing at onboarding before anything is designed, then built. Adding one afterwards is a single revision.
- Home
- About
- Roof replacement
- Roof repair
- Roof inspection
- One page per town served
- Financing
- Request a quote
Instant quote request tool
A short form that asks roof type, approximate size and the work needed, then drops straight into your CRM so your team can call back within the hour rather than the week.
Configured during onboarding, connected to whichever CRM you already use, and tested with a real submission before your site goes live rather than after the first genuine enquiry finds a fault.
Three ways to run it
What is actually different once this is running
Written concretely so you can hold us to it. No projected revenue figures, because we do not know your average job value and would be guessing at you.
- 01A homeowner searching your town plus roof repair finds your page rather than a directory selling your lead back to you.
- 02Quote requests arrive already sized, so the first call is about scheduling rather than about what kind of roof it is.
- 03The gallery has this season finished jobs on it, because adding them is one revision rather than a project.
- 04You stopped apologising for the website when you send someone the link.
Named states, not a coverage limit
Re-roof demand follows housing stock and weather. Texas and Georgia bring hail and fast suburban growth, Ohio brings freeze and thaw damage on older homes, and North Carolina mixes coastal wind with steady inland replacement work.
- TX
Texas
hail and high wind across a very large metro spread
- GA
Georgia
storm restoration work spread across fast-growing suburbs
- OH
Ohio
snow load, older housing stock and repeat repair calls
- NC
North Carolina
coastal wind plus steady inland replacement demand
Working somewhere not listed changes nothing about the build. And to be clear about what we do and do not do: the service-area pages are something we build for you, one per town you genuinely cover. We do not publish city pages on this site to rank for your searches. How those pages are built.
From roofing companies we have built for
Emma Stanton
Customer care coordinator, leisure center roofing contractor
The part I rate most highly is the form, not the visuals. Every submission arrives with building use, roof type and site location filled in, which used to take us a second email to obtain. The first message is usually enough to act on now.
Inquiry form and response workflow for commercial roof assessments
Ashleigh Sanderson
Scheduling supervisor, single-ply membrane roofing installer
I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for commercial roof assessments
Andrea Copperfield
Survey bookings administrator, warehouse roofing and cladding contractor
Getting the commercial roof assessments wording right mattered more to us than any visual choice. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Service scope and expectations for commercial roof assessments
The alternatives, with their case written first
Some of these will tell you not to buy from us. That is the point of writing them.
- WixYes, if you will build and maintain it yourself. The cost is your evenings, and the site stays on Wix permanently.
- GoDaddy website builderThe fastest, cheapest way to have something live. It is a placeholder, not a lead source, unless you do a lot of work yourself.
- Hiring a freelancerA good freelancer can build a better site than anyone. The risk is not the build, it is that one person is a single point of failure.
Questions from residential roofing companies
Do you write the copy for each service page?
Yes. You tell us what you offer during onboarding and our editorial lead writes each service page from that, then you review it before launch. We do not publish a claim about a warranty or a material you have not confirmed you offer.
Can the site show financing options?
Yes. If you offer financing through a partner, we add a page explaining the general terms and linking to the partner's own application. We never quote a specific rate on your behalf.
How many town pages does a residential roofer need?
One for each town you genuinely send crews to, and no more. The honest list is usually shorter than the map on the truck, and a short honest list outperforms a long invented one, because pages for places you do not serve get treated as thin content and drag the whole site down.
Can homeowners book an inspection online?
Yes. The quote tool captures the job, and on the plans with the AI Engine the agent can book the appointment straight into your calendar and hand your team a summary of what was discussed.
What happens to enquiries that come in after hours?
On the entry plan they route into your CRM and wait for you. On the plans with the AI Engine an agent answers the call or chat, takes the details and books the appointment, which matters most on the evenings and weekends when your crews are unreachable.
Do you publish roof prices on the site?
No, and we would advise against it. A roof cannot be priced without being seen, and a figure your estimator then has to walk back damages the sale more than having no figure at all. We explain in general terms what drives cost instead.
Can the site handle financing information?
Yes, if you offer financing through a partner we build a page explaining the general terms and linking to the partner own application. We never quote a specific rate on your behalf.
How quickly can I add a new town after launch?
One revision, live within 2 to 5 working days. Send us the town and anything locally specific about it, and the page is built. Five revisions are included every month.
See it drawn out for residential roofing
A live walk-through, on your screen, of the site you would get. About thirty minutes, and nobody is going to pressure you at the end of it.
Book a demoOr email and a person replies within one working day.