Roofing company websites from $127 a month, live in 7 days

A fully managed, custom-coded website for your roofing company: a homepage, a page for every service you offer, a page for every town you serve, the instant quote request tool, managed Cloudflare hosting, weekly detail updates, and researched articles published on a schedule. Nothing is itemised separately. The three plans are Draft, Elevation, Structural, each adding capability on top of the last.

7 days on Draft, 10 on Elevation while the AI agents are trained on your business, and 15 on Structural with the content engine set up alongside it. The clock starts at your onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the build starts.

No. We are a website design and management company. We are not a roofing contractor, a licensed builder or an insurance adjuster, and nothing on your site is professional roofing or insurance advice. Every claim about materials, warranties or timelines is written from what you tell us and reviewed before it publishes.

Draft covers a full site with service and location pages, the quote tool and managed hosting, and suits a company that answers its own calls and chat. Elevation adds the AI Engine, worth it once missed calls and after-hours enquiries are a real cost. Structural adds the weekly content volume of the Content Engine, which suits a company actively trying to out-rank several local competitors.

You fill in the onboarding form and submit it. It asks for your services, the towns you serve, your brand, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.

No. Tell us during onboarding and we start with stock photography suited to roofing while your own photos come in, then swap them in as a revision at no extra charge once you have them. A site does not wait on a photographer's schedule to launch.

A revision is any change request you send, and there is no limit on how much goes into one. A new location page, an updated service, a different photo, a colour change: each is one revision. So is something much larger, like "add three new service pages and here is the copy for each one." 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change, attach anything we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Yes, and it is exactly what the revision allowance is for. Send us the town or service and any detail specific to it, and we build the page as one revision, live within 2 to 5 working days.

Sourced articles written for homeowners and property managers researching a roofing decision: how long a roof type lasts, what to expect from an insurance claim, how to read a written estimate. Every factual claim cites a real source and our editorial lead reviews each piece before publishing. 2 articles a week ship on Draft and Elevation, 3 a week on Structural.

Yes. Raise it in your client portal and it goes into the next week's schedule. We still fact-check and source it the same way as any other article, so a topic that depends on a specific unverifiable claim about your business gets written around that rather than stating it as fact.

On Elevation and Structural, an AI receptionist answers calls, site chat and SMS, describes your services and general pricing structure, takes the caller's details, and books an appointment or hands them to your team. It never estimates a job, diagnoses roof damage or gives advice, and you review its scripts before your site launches.

The plan fee for Elevation and Structural already includes the AI receptionist and chat setup. Usage, the actual volume of calls, messages and minutes, is billed monthly in arrears at what our providers charge us, with no markup, so a quiet month costs less than a busy storm-season month.

Yes, carriers require A2P 10DLC registration before a business can send SMS at volume, and we file it on your behalf as part of setting up the AI Engine. Any carrier fee is passed through at cost.

Every page we build and host carries a 90+ Google PageSpeed score on mobile and desktop. If a page we control falls under it, we bring it back at no charge. It is written into the terms rather than left as a marketing line, which is the only reason a performance promise is worth anything.

It can help, and we will only put it that way. Google Ads describes ad quality as an estimate of the experience someone has when they see your ad and once they reach your landing page, lists landing page experience among the factors in Ad Rank, and states in its own help centre that higher quality ads typically cost less per click than lower quality ones. What nobody can honestly promise is a specific percentage, because your keywords, competition and market decide the rest. Be careful of anyone who quotes you a number, and be especially careful of anyone who says a high Quality Score buys cheaper clicks: Google states plainly that Quality Score is a diagnostic tool and not an input in the ad auction.

Because of where the search happens. A homeowner looking up a roofer is usually standing outside on a phone, often after a storm, often on a weak signal, and often in a hurry. A page that takes several seconds to paint loses that visitor to the next result. Roofing traffic is also spiky: a hail event can multiply local searches for a few days, and a site that is slow when it is quiet is unusable when it is busy.

Google publishes three targets: a Largest Contentful Paint within 2.5 seconds, an Interaction to Next Paint of 200 milliseconds or less and a Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads. Google also states that Core Web Vitals are used by its ranking systems, while being clear that good scores alone do not guarantee a ranking. We build to those targets because they describe a page that is genuinely pleasant to use, not because they are a trick.

Custom code with almost no client-side JavaScript, images compressed and served in modern formats at the right size, fonts loaded without blocking the first paint, and the whole thing served from a global edge network rather than one origin server. There is no caching plugin to configure, because there is nothing slow to cache around.

The window we quote for local pages to start working is 3 to 5 months, and we say it up front rather than after you have signed. Nobody can guarantee a ranking, and anyone who does is selling something. What we commit to is the build, the structure, the service and location pages and the publishing schedule that give rankings a genuine chance.

Answer engine optimisation is writing so a search engine can lift your answer directly onto the results page. Practically it means every heading is a question a homeowner actually asks and the first sentence under it answers that question outright, plus visible FAQ blocks marked up so they can be read as questions and answers. For roofing it matters because most of the searches before a call are questions: how long a roof lasts, what hail damage looks like, what an adjuster checks.

Generative engine optimisation is making your business easy for an AI assistant such as ChatGPT, Claude, Perplexity or a Google AI overview to understand, quote and attribute. We publish a plain-text llms.txt and llms-full.txt describing the business, keep your name, services and contact details identical everywhere, and state facts plainly enough to be quoted. Nobody can guarantee an assistant will name you, and we would not claim otherwise. What we can do is stop your site being the one that is too vague to cite.

Yes, generated on every page rather than pasted in by hand: Organization and LocalBusiness details, Service markup on service pages, BreadcrumbList below the top level and FAQPage wherever questions are answered. Review markup is only ever generated from real, verified reviews, never from anything illustrative, on your site or on ours.

No, and you should be suspicious of anyone who offers to. A page for a town you do not genuinely serve is thin content, and enough of them drags the whole domain down rather than just those pages. We build a page for each place you actually send crews, with something genuinely local on it.

No, and we would advise against it on your site. Blocking them is the fastest way to be left out of AI answers entirely, which is the opposite of what a roofing company wants. If you would rather block them, tell us and we will, but we will make sure you know what you are giving up first.

A privacy policy, terms of service, a cookie policy with a consent banner that genuinely gates scripts rather than just decorating the corner, and an accessibility statement. Where a form can trigger a text message, it carries express written consent wording. All of them are written in your business name for a US roofing company rather than pasted from a generator. They help you meet what is expected of a business website. They are not legal advice, and we would still recommend your attorney reads them.

It is built with WCAG 2.1 level AA in mind: keyboard operation, visible focus, contrast checked as pairs rather than guessed, real alt text, headings in order, and motion that honours a reduced-motion setting. We say "built with in mind" deliberately, because we are a website studio and not an accessibility auditor, and we do not certify legal compliance. Where accessibility is a contractual requirement for you, we recommend an independent audit and will work to its findings.

At minimum, that an online quote request is not a binding estimate, and that published material lifespans, warranty information and claims timelines are general information rather than a warranty or insurance advice. We write those in plain words on the pages that need them. We will not publish a warranty term, a certification or a material claim you have not confirmed, even if you ask us to.

Yes. Forms that can trigger a text carry express written consent wording written with the Telephone Consumer Protection Act in mind, and we file the A2P 10DLC carrier registration on your behalf before any messaging goes live. Any carrier fee is passed through at cost. Nothing here is legal advice, and how you use the list afterwards is your responsibility.

Yes. Analytics and marketing scripts do not fire before consent. A banner that blocks nothing while claiming to is worse than having none at all, because it tells a visitor something untrue about what is happening.

If you cover one or two towns and somebody at your company will genuinely keep the site current, a builder is good value and we will tell you so on a call. It stops being the right answer when the business needs a page for each service crossed with each town, plus something published every week, and nobody has the hours. We wrote a page on each of the main alternatives, with the case for the other side first.

A freelancer builds the site once, often very well. The risk is not the build, it is month seven: who answers when a page breaks, who adds the new town, and what happens when that one person takes a salaried job. A plan is mostly a way of buying an answer to that question, and it is worth exactly as much as that question worries you.

If you are spending meaningfully on ads, yes, and we work alongside agencies happily. We build and run the site those ads land on; we do not manage ad spend and we are direct about that. What we would say is to get the site right first, because paying for clicks that land on a weak page is the most expensive mistake in this market.

No. They are two different things: a CRM and automation platform, and a website plus the people who run it. Your GoHighLevel account stays exactly as it is, and every enquiry from the site routes into your existing pipeline. Plenty of our clients run both, and the owner of this studio sells GoHighLevel services too.

Probably not. If it is fast, has a page for every service and every town you cover, publishes something regularly and somebody is maintaining it, leave it alone and spend the money on something that is actually broken. That advice costs us work and it is still the right advice.

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.

We do. You never log in to a website admin panel. If something needs fixing or updating, you raise it in your client portal and our team handles it, which is what "fully managed" means on this plan rather than a phrase on a pricing page.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Yes. We point your existing domain at the new site during the build, and your email stays exactly where it is unless you ask us to change something, since domain and email are handled separately.

We map your existing URLs and set up redirects to the equivalent new page, so a link a homeowner saved or a search engine has indexed still resolves after launch instead of returning an error. This is part of every build, not an add-on.

A properly redirected migration protects the ranking signals your current pages already have. We are not responsible for a ranking change caused by content decisions you make separately from the migration, but the migration itself is built to preserve what you already have.

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.