One consistent site system
A single brand and structure applied across every branch location.
A multi-location roofing company needs one system, not one site per branch
A multi-location roofing company is best served by one consistent website system with a properly built page for each branch, rather than either a single generic site that ignores locations or a separate disconnected site for each one.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Recognise any of these
Signs your branches are competing with each other online
If more than two of these describe your situation, this page is about you.
- 01Each branch has its own site, and they rank against one another for the same terms.
- 02Three sites carry three different phone numbers, three different service lists and three different logos.
- 03A customer in one market finds the branch in another and calls the wrong office.
- 04Updating a service means updating it three times, so it gets updated once.
- 05Nobody can say which branch a given enquiry came from without asking.
Scope, both halves
What is included, and what is deliberately not
The second list matters more than the first. A scope with no exclusions is a scope nobody has thought about.
Included
- One site with a proper branch structure, or a deliberate decision to keep separate sites where the markets genuinely justify it.
- A page per branch with its own address, hours, phone number and coverage area.
- Service pages written once and applied per branch rather than duplicated three times with different numbers.
- Routing that sends each enquiry to the right branch in your CRM, with the branch identified on the record.
- Consistent structured data per location, so a search engine is not guessing which entity is which.
Not included
- Three separate builds at one price. Multi-branch is a bigger job and we say so at the quote rather than at delivery.
- Arbitrating which branch owns which town. You decide the boundaries, we build to them.
- Franchise or licensing structures with separate legal entities. Tell us at onboarding so we can be honest about the fit.
If you need one of these, say so on the demo. We would rather point you somewhere else than take the work and disappoint you.
Why separate sites per branch usually go wrong
Running a separate website for every branch means brand drift, duplicated maintenance work, and inconsistent quality as different people manage each one. A single system with a dedicated page per branch keeps the brand consistent while still giving each location the specific detail it needs to rank locally.
What a branch page actually needs
Each branch gets its own page with local contact detail, the specific services offered from that location, and any local team or service-area detail, structured identically across every branch so search engines can compare them fairly rather than treating one as more authoritative for arbitrary reasons.
Managing enquiries across branches
Enquiries route to the correct branch's team based on which page a lead came in through, configured once and tested during the build so a lead for one location never lands with the wrong dispatcher.
Step by step
How multi-branch structure gets decided
One site or several, decided on evidence
Usually one site with strong branch pages beats three thin ones, because the authority is pooled rather than split. Where markets are genuinely unrelated, we will say so instead of forcing a merge.
Draw the boundaries
Which branch covers which towns, in writing, before anything is built. Ambiguity here becomes duplicate pages later.
Write once, apply per branch
Service content is written once and presented with the right branch details, so a change is one edit rather than three.
Route by branch and prove it
Every enquiry carries its branch into your CRM, tested with a real submission from each branch area before launch.
How long it takes
Launch runs from the onboarding call as usual. The step that most often moves the date is agreeing branch boundaries internally.
- How many branchesEach one needs its own page, its own coverage set and its own routing.
- Whether you are consolidating existing sitesMerging three sites into one is three redirect maps rather than one.
- How different the branches areBranches selling different services need genuinely different content rather than a shared set.
None of these change the plan price. They change how much work sits inside it, which is why the fee is a plan rather than an hourly rate. See the plans.
What you get
A dedicated page per branch
Local contact detail, services and team information for each location.
Branch-aware CRM routing
Enquiries routed to the correct branch's dispatcher automatically.
Centralized updates
A change to shared brand content applies everywhere at once.
Which plan carries this
This work is part of every plan. The plans differ elsewhere.
Nothing on this page is an add-on or an upsell. The three plans differ in launch time, article volume and whether the AI Engine and Content Engine are included.
| Draft | Elevation | Structural | |
|---|---|---|---|
| Everything on this page | Included | Included | Included |
| Live in | 7 days | 10 days | 15 days |
| Researched articles a week | 2 | 2 | 3 |
| AI receptionist, chat and SMS | Not on this plan | Included | Included |
| Content Engine and Google Business Profile | Not on this plan | Not on this plan | Included |
From roofing companies we have built for
Emma Stanton
Customer care coordinator, leisure center roofing contractor
The part I rate most highly is the form, not the visuals. Every submission arrives with building use, roof type and site location filled in, which used to take us a second email to obtain. The first message is usually enough to act on now.
Inquiry form and response workflow for commercial roof assessments
Ashleigh Sanderson
Scheduling supervisor, single-ply membrane roofing installer
I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.
Mobile navigation and page layout for commercial roof assessments
Warren Harrington
Site survey coordinator, gutter and rainwater systems contractor
The starting point was our own sent mail, not a template, and it shows. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. Pointing people to the page has replaced hunting through old emails.
FAQ research and editorial review for commercial roof assessments
Case studies
Where this service shows up in real builds
- CS-11 Inquiry intake and routing 20 working daysLocal answers for commercial roof assessments inquiriesDay to day with commercial roof assessments, inquiries arrive pre-addressed to the correct office. Green roof installation contractor, Savannah, GeorgiaRead the case study
- CS-18 Changes and upkeep 15 working daysEvidence for commercial roof assessments content decisionsWith commercial roof assessments, content discussions now start from recorded evidence rather than impressions. Multi-site commercial roof maintenance company, Harrisburg, PennsylvaniaRead the case study
Weighing the alternatives
If you are also considering something else
Each of these is a full comparison with the case for the other option written first. Some of them will tell you not to buy from us.
- WordPressUnbeatable flexibility and genuine ownership, with the maintenance landing on somebody at your company. That somebody is usually nobody.
- A roofing marketing agencyAn agency can do more than we do. It also costs more, and its results depend on the site it is sending traffic to.
- WebflowA serious professional tool with excellent controls. It assumes a designer stays involved, and on a roofing site that person usually does not.
Questions about multi-location roofing company websites
Can each branch have slightly different services?
Yes. Each branch page reflects its own service mix accurately rather than assuming every location offers the exact same thing.
Does adding a new branch require a new site?
No. A new branch is added as a new page within the existing system, handled as a revision, not a separate build.
One site or one per branch?
Usually one site with strong branch pages, because authority pools rather than splitting and a change is made once instead of three times. Where branches serve genuinely unrelated markets under different brands, separate sites can be right, and we will say so rather than forcing a merge.
How do you stop branches competing with each other?
By drawing the coverage boundaries in writing before anything is built. Branches compete when two pages target the same town, which is an organisational decision rather than a technical one.
Can each branch have its own phone number and hours?
Yes. Each branch page carries its own address, hours, phone number and coverage area, with matching structured data, so a search engine is not guessing which entity is which.
How do enquiries reach the right office?
Routing rules send each submission to the right branch in your CRM with the branch identified on the record, and we test a real submission from each branch area before launch.
We are consolidating three old sites. Is that harder?
It is three redirect maps rather than one, and it is worth doing carefully. Merging done properly usually leaves you stronger than the three sites were separately, because the authority stops being divided.
What if a branch wants its own look?
We would push back. Branches that look like different companies confuse customers and split the trust the brand has built. Branch-specific content, phone numbers, hours and coverage, yes. Branch-specific branding, rarely a good idea.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.