01 Starting point
How it worked before
The business received inquiries about commercial roof assessments but could not tell which service page had prompted them. Content decisions rested largely on recollection.
CS-18 · Changes and upkeep
Evidence for commercial roof assessments content decisions
With commercial roof assessments, content discussions now start from recorded evidence rather than impressions.
02 The problem
What it cost the team
When it comes to commercial roof assessments, traffic numbers existed, but they could not answer the only question that mattered: which page convinced someone to get in touch.
03 What we built
The specified works
Inquiries carry their source page with them, next to building use, roof type and site location. Reporting distinguishes real submissions from visits and never touches what people wrote.
Where this sits on our plans
Schedule of items4
- S-01Originating-page field
- S-02Service category
- S-03Inquiry reporting
- S-04Exclusion of sensitive message text
04 Timeline
15 working days, approval to handover
15 working days after content approval, including staff review and handover.
Content approvedDay 0
15 working daysafter content approval, including staff review and handover
HandoverDay 15
05 What changed
The as-built result
With commercial roof assessments, content discussions now start from recorded evidence rather than impressions.
Knowing where a commercial roof assessments inquiry began changed our review meetings. We discuss evidence now, not impressions.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover.
What did the business have before?
The business received inquiries about commercial roof assessments but could not tell which service page had prompted them. Content decisions rested largely on recollection.
What did the build include?
Inquiries carry their source page with them, next to building use, roof type and site location. Reporting distinguishes real submissions from visits and never touches what people wrote. The items used were: originating-page field, service category, inquiry reporting, exclusion of sensitive message text.
Which plan covers this kind of work?
Enquiries routed into your CRM is included on every plan. Researched articles every week is included on every plan. Plans start at $127 a month, with a $697 build fee invoiced only after launch.
Related sheets
Other case studies like this one
Services behind this build
- Roofing SEO servicesRoofing SEO services delivered through site structure, location pages and weekly articles, included in the plan rather than billed as an add-on.
- Multi-location roofing company websitesWebsite architecture for a roofing company with multiple branches or franchise locations, one consistent system with a page per location.
Your sheet next
See how a build like this would work for your roofing company
A live walk-through of the site you would get, on your screen. Plans from $127 a month, the $697 build fee invoiced only after launch.