F-01Services

Index

A storm damage landing page has to exist before the storm, not after

A storm damage landing page only captures traffic if it is already built, published and indexed before the weather event happens, because the search spike that follows a storm lasts days and a page started afterward misses nearly all of it.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded
Recognise any of these

Signs you are not ready for the next storm

If more than two of these describe your situation, this page is about you.

  • 01The last event, you were building a page while the phones were already ringing.
  • 02You have no page explaining the claims process, so every call starts from scratch.
  • 03Your ad traffic lands on a general homepage during the one week nobody is browsing.
  • 04Nothing on the site tells a homeowner what to photograph before the adjuster arrives.
  • 05Your storm page, if it exists, was written for a hailstorm three years ago in a different county.

Why timing decides everything here

Search volume for "storm damage roof repair" and similar phrases spikes sharply for a matter of days after a weather event and then falls away. A landing page needs to be live and already indexed well before that window opens, which means building it as part of the initial site rather than reacting once the storm has already happened.

Infographic with Thane the mascot. Storm pages, ready before the storm: 1. Build it out of season; 2. Write for a frightened homeowner; 3. Separate the urgent path; 4. Refresh it each season.

What the page actually needs to do

A storm damage landing page explains what to document for an insurance claim, how to request an emergency tarp or inspection, and what the general claims timeline looks like, all in plain, factual language that never estimates a payout or gives insurance advice.

A quote form tuned for urgency

The standard quote tool is adapted on this page to flag active damage and claim status, so an urgent submission is visibly different in your CRM from a routine inspection request placed on a calm week.

Scope, both halves

What is included, and what is deliberately not

The second list matters more than the first. A scope with no exclusions is a scope nobody has thought about.

Included

  • A storm damage page that is built, indexed and ready before the season rather than during it.
  • A plain-language explanation of what the claims process usually involves, written as general information.
  • Guidance on documenting damage, which is the single most useful thing a homeowner can be told early.
  • An emergency path in the quote tool, flagged so same-day requests reach dispatch ahead of routine ones.
  • A campaign landing page shape you can point ad spend at without sending it to the homepage.

Not included

  • Anything that estimates a claim payout or interprets a policy. We are not adjusters or insurance agents and the pages say so.
  • Claims filing or negotiation on a homeowner behalf.
  • Managing your ad spend. We build the page the spend lands on.

If you need one of these, say so on the demo. We would rather point you somewhere else than take the work and disappoint you.

Step by step

How the storm path is prepared in advance

  1. Build it out of season

    The whole value here is being ready. Pages built before an event have time to be crawled and indexed; pages built during one do not.

  2. Write it for a frightened homeowner

    Short sentences, plain words, what to do first, what to photograph, what to expect. No jargon and no claim promises.

  3. Separate the urgent path

    The quote tool gets a damage type and a priority flag, so a tarp-today request is visibly different from a replacement quote.

  4. Refresh it each season

    Seasonal updates to the page are part of the weekly maintenance pass, so it does not silently describe a storm from three years ago.

How long it takes

Built inside the standard window like any other page. The only deadline that matters is that it exists before the weather does.

  • How many counties you respond inStorm response areas often differ from your normal coverage, and that difference needs its own pages.
  • Whether you run campaignsDedicated ad landing pages are worth building separately from the organic storm page.
  • How much you documentPhotographs of past storm work make the page far more convincing and take time to organise.

None of these change the plan price. They change how much work sits inside it, which is why the fee is a plan rather than an hourly rate. See the plans.

What you get

Which plan carries this

This work is part of every plan. The plans differ elsewhere.

Nothing on this page is an add-on or an upsell. The three plans differ in launch time, article volume and whether the AI Engine and Content Engine are included.

What separates the three plans
 DraftElevationStructural
Everything on this pageIncludedIncludedIncluded
Live in7 days10 days15 days
Researched articles a week223
AI receptionist, chat and SMSNot on this planIncludedIncluded
Content Engine and Google Business ProfileNot on this planNot on this planIncluded

From roofing companies we have built for

  • Ashleigh Sanderson

    Scheduling supervisor, single-ply membrane roofing installer

    I tested the commercial roof assessments page on my own phone before we approved anything. Key information comes first and the contact option is clearly labeled. The days of talking customers through the menu are over.

    Overland Park, Kansas

    Mobile navigation and page layout for commercial roof assessments

  • Warren Harrington

    Site survey coordinator, gutter and rainwater systems contractor

    The starting point was our own sent mail, not a template, and it shows. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. Pointing people to the page has replaced hunting through old emails.

    Green Bay, Wisconsin

    FAQ research and editorial review for commercial roof assessments

  • Andrea Copperfield

    Survey bookings administrator, warehouse roofing and cladding contractor

    Getting the commercial roof assessments wording right mattered more to us than any visual choice. It explains what an inquiry achieves and is honest about what still needs a proper discussion. Customers arrive with realistic expectations, which changes the whole tone of the first call.

    Manchester, New Hampshire

    Service scope and expectations for commercial roof assessments

Questions about storm damage landing page templates

Can this page be updated for a specific storm event?

Yes. If a named storm affects your area, updating the page with current detail is one revision, handled quickly because the base page is already built and live.

Does the page give insurance advice?

No. It explains the general claims process in plain terms. We are not insurance adjusters, and the page states that plainly rather than implying otherwise.

When should a storm page be built?

Before the season, not during it. A page published the week after an event has very little time to be crawled, indexed and ranked before the search window closes, and that window is measured in days rather than months.

Can the page explain the insurance claim process?

In plain, general terms: what to document, what an adjuster visit usually involves, roughly how claims move. We are not adjusters or insurance agents, the page says so plainly, and it never estimates a payout or interprets a policy.

Will the site stay up during a storm traffic spike?

That is exactly what the architecture is for. Pages are static and served from a global edge network, so a sudden surge in local traffic is served from cache rather than hammering an origin server.

Should storm pages be separate from my normal service pages?

Yes. The intent is different, the urgency is different and the language is different. A homeowner with a tarp on the roof is not reading a replacement buying guide.

Can I point ads at these pages?

Yes, and they are built for it. Dedicated campaign landing pages get the same speed commitment as every other page, which matters most when you are paying for every visitor who arrives.

What if the storm hits a county we have never worked in?

Tell us and the page for that county is one revision, live within the standard turnaround. It will not be indexed instantly, which is exactly why the counties you already cover should be built before the season rather than during it.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

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