F-02Case studies

Index
CS-10 · Inquiry intake and routing

Guiding commercial roof assessments visitors to the right door

With commercial roof assessments, messages arrive pre-sorted by the person who knows best: the sender.

01 Starting point

How it worked before

One general form carried all commercial roof assessments traffic. First-time inquiries and follow-ups on live matters landed in the same pile.

02 The problem

What it cost the team

When it comes to commercial roof assessments, subjects gave nothing away. The morning sort consumed the hour that answering should have had.

03 What we built

The specified works

Visitors first choose what they are doing: starting a new inquiry, following up on one, or asking a general question. Each choice leads to its own route, and the new-inquiry form gathers building use, roof type and site location.

Schedule of items4

  1. S-01Contact categories
  2. S-02Separate follow-up route
  3. S-03Relevant form fields
  4. S-04Clear button labels
04 Timeline

15 working days, approval to handover

15 working days after content approval, including staff review and handover.

05 What changed

The as-built result

With commercial roof assessments, messages arrive pre-sorted by the person who knows best: the sender. New and existing conversations no longer fight in one queue.

The different routes for commercial roof assessments reflect the calls we actually receive. We no longer have to guess whether someone is starting from scratch.

Nasir AnsariClient liaison, retail unit roofing contractor Chandler, Arizona

Questions about this build

How long did this build take?

15 working days after content approval, including staff review and handover.

What did the business have before?

One general form carried all commercial roof assessments traffic. First-time inquiries and follow-ups on live matters landed in the same pile.

What did the build include?

Visitors first choose what they are doing: starting a new inquiry, following up on one, or asking a general question. Each choice leads to its own route, and the new-inquiry form gathers building use, roof type and site location. The items used were: contact categories, separate follow-up route, relevant form fields, clear button labels.

Which plan covers this kind of work?

Instant quote request tool is included on every plan. Enquiries routed into your CRM is included on every plan. Plans start at $127 a month, with a $697 build fee invoiced only after launch.

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See how a build like this would work for your roofing company

A live walk-through of the site you would get, on your screen. Plans from $127 a month, the $697 build fee invoiced only after launch.